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Revamped Thailand Elite Card


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TAT hopes to present revamped Thailand Elite Card project to Cabinet by end of May

 

 

BANGKOK, 16 May 2012 (NNT) – The Thai tourism authority is hopeful to present the revamped Thailand Elite Card project for the Cabinet to review very soon.

 

Tourism Authority of Thailand (TAT) Deputy Governor Wilaiwan Tawitsri said on Tuesday that the TAT’s work on the operational restructuring of Thailand Privilege Card Company Limited (TPC), which is in charge of the Thailand Elite Card project, is nearing completion.

 

Ms. Wilaiwan stated that the result of the revamp is expected to be ready for presentation to Deputy Prime Minister and Tourism Minister Chumpol Silapa-archa on May 29th.

 

She said that, by meeting the expected deadline, Mr. Chumpol will be able to present all information for the Cabinet to consider, in hopes of receiving an 80-million-baht emergency budget for the TPC to continue its operation until the end of December 2012.

 

The TAT Deputy Governor conceded that, if the to-be-proposed project receives a Cabinet approval, a new budget of 200 million baht will likely be acquired to pursue further upgrade of the company.

 

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  • 5 months later...

Bangkok Post today.

 

Government Revive Failed Elite Card Project

 

The cabinet has agreed to revive the card with the ambitious plan of 10,000 new members in the next 10 years.

 

It currently has 2,500 members and Baht 1.2 million debt.

 

So how are they going to revive the card and make it a success? Well in true Thai logic they are going to pump Baht 100 million into the scheme, double the price from Baht 1 million to Baht 2 million and reduce its validity from lifetime to 20 years, plus charge a Baht 20K yearly fee.

 

That should do the trick?! :rotl::rotfl:

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Hi,

 

IIRC it gives you a fast track at the airport, price reductions at some golf courses, spas, etc and some other special priviledges. Aimed at rich people (obviously with a 1M - now 2M - price tag :) ).

 

I wonder if they've even did any numbers on this to see if it actually saves the people who buy it any money?

 

Sanuk!

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