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Beckham to be Disney's Prince Charming


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Beckham to be Disney's Prince Charming

 

Los Angeles (dpa) - Footballer David Beckham has landed his first big marketing role since announcing his move to the US. He will star as Prince Charming in a Disney advertising campaign for the company's world famous theme parks, according to a Disney statement Friday.

 

The ad features the British sporting superstar riding a fire-eating dragon and fighting a fire-breathing dragon.

 

"There were many Disney characters I liked as a kid," Beckham, 31, said in the statement. "Now my sons love the Disney characters and it's a big part of their lives, a big part of many children's lives around the world. So to be part of that is an honour and very exciting."

 

The photo, shot at a lake near Madrid, Spain, by celebrity photographer Annie Leibowitz, is part of a larger celebrity endorsement campaign that also features Beyonce Knowles as Alice in Wonderland and Scarlett Johansson as Cinderella.

 

The shoot marks Beckham' first big money-making venture since signing a five-year deal with the Los Angeles Galaxy that is estimated to be worth more than 250 million dollars, which includes income from endorsements.

 

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