Jump to content

Thai air launches cutprice rival


BuffHello

Recommended Posts

THAI to launch a new airline, "Euarng Luang"

 

a mid-range market airline

 

Thai Airways Tuesday announced that it will launch a new airline for domestic and regional routes as part of its effort to tackle stiff competition from budget rivals.

 

The airline, called Euarng Luang, will target the mid-range market and will begin operations later this year, flying to Laos, Cambodia and Myanmar, Thai Airways new president Apinan Sumanaseni.said. It will take about two months to set up a new company that will operate flights for domestic routes and neighboring countries, he added.

 

Euarng Luang, which means Royal Orchid, will be positioned differently from

 

NokAir, Thai Airways' low-cost subsidiary, and is aimed at attracting customers from premium and budget rivals, Apinan said.

 

Euarng Luang will fly from Bangkok's existing Don Muang airport before moving to the new Suvarnabhumi Airport which is expected to open after much delay by the end of the year.

Link to comment
Share on other sites

Archived

This topic is now archived and is closed to further replies.

×
×
  • Create New...