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From today, the price of Bangkok Post is 30 baht


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Bangkok Post

1-09-2008

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Note from the Editor

 

From today, the price of the Bangkok Post, Thailand's leading English-language newspaper, is 30 baht.

 

 

We have increased the price reluctantly. The decision has been forced on us by the massive rise in the price of newsprint, which has soared this year by about 60%.

 

 

A year ago we were paying US$550 a tonne for newsprint. Now the price is about US$900.

 

 

Even so, the increase in our cover price covers only part of the higher costs of production.

 

 

Over the years we have continually expanded and improved the Bangkok Post to better serve you, our readers, and we are now the largest daily newspaper in Thailand, with the most sections.

 

 

Apart from the three main sections - the front section, Business and Outlook - we have Education on Tuesday, Database on Wednesday, My Life and Horizons on Thursday, Real Time and Motoring on Friday and the Sports tabloid on the weekend.

 

 

We are continually reviewing the presentation and content of the Bangkok Post to ensure it continues to be the best English-language newspaper in Thailand and the region.

 

 

So we are pleased to announce that this coming Sunday we will launch Bangkok Post Sunday - with new content, more reading and greater depth.

 

 

The concept of the new Bangkok Post Sunday is "bigger, better, deeper and smarter". The content will be a mixture of investigative reports, in-depth articles and analyses of political, business and social events, complemented by coverage of international, regional and domestic issues.

 

 

For many years, Sunday newspapers in Thailand have not been large because of the perception people in Thailand don't read newspapers on Sundays. However, after several readership surveys and interviews with our readers we found that people do want more to read on Sundays, and that is why we decided to launch a "bigger, better, deeper and smarter" edition on Sunday.

 

 

The Perspective section will be discontinued. Its content will be incorporated into Spectrum, a new tabloid-size weekly feature and analysis section. Our weekend Sports section will be redesigned but will retain its tabloid format for easy reading. Brunch, a new lifestyle section, will replace the Outlook section on Sunday.

 

 

To please our sports fans, the Sports section will go back to its five-page format on weekdays, starting today. The main page will be the back page of section 1.

 

 

Reflecting our higher costs and the expanded content, the cover price of the Bangkok Post Sunday will be 40 baht.

 

 

Subscriptions to the Bangkok Post, seven days a week, will cost 5,900 baht a year. But this increase will not take effect until Oct 1.

 

 

During the month of September readers will be able to subscribe to the Bangkok Post, or renew their subscriptions, at the existing rate of 4,900 baht.

 

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From 25 to 30 that's 20 % up. Internet free... :)

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Maybe, the Post should enter the 21 century, and add local sections to the paper, to include news from Pattaya, Pucket, Chiang Mai, etc. That would mean purchasing satillite time and opening regional sites, where the newpaper could be published and sold at a reasonable time, instead of around noon. Hell, the Post won't even hire more english speaking proof readers. At 25 baht, I bought it twice a month. I wonder what the Nation is going to do?

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Maybe, the Post should enter the 21 century, and add local sections to the paper, to include news from Pattaya, Pucket, Chiang Mai, etc. That would mean purchasing satillite time and opening regional sites, where the newpaper could be published and sold at a reasonable time, instead of around noon.

 

Like USA Today. Very good idea, They've got the distribution.

 

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