FIFA....WTF

[bust]

Not a big soccer fan (bit of a girlie sport IMHO)

But I am interested in the 2010 WC and am aware of Australia's bid to host the 2018 event.

 

But I find this bizzare.

 

New Caladonia Yes Australia No

 

FIFA World Cup Trophy Tour

by Coca-Cola

PRESS RELEASE

 

COCA-COLA TO TAKE FIFA WORLD CUPâ„¢ TROPHY ON ITS BIGGEST EVER GLOBAL TOUR

 

Second ever "FIFA World Cup Trophy Tour by Coca-Cola" to Visit 89 Cities in 86 Countries during Nine-Month 134,017 Kilometer Journey

 

Coca-Cola to Distribute Free Tickets to Fans in Every Country for a Chance to See the Authentic FIFA World Cup Trophy

 

ATLANTA, June 4, 2009 – World football's greatest prize is set to embark on its biggest ever global tour as part of the FIFA World Cup Trophy Tour by Coca-Cola in anticipation of the 2010 FIFA World Cup™.

 

The Coca-Cola Company and FIFA, football's world governing body, today announced details of the route which will span 86 countries during the 225-day tour and allow thousands of fans around the globe to see the real solid-gold trophy in person.

 

The Trophy Tour, which will begin its journey from the FIFA Headquarters on September 21, 2009, will travel around the world before arriving in the host country of South Africa on May 4, 2010. The total distance the tour will travel is 134,017 kilometers (83,274 miles) or more than three times the circumference of Earth. The Tour was developed through an exclusive partnership between FIFA and Coca-Cola, a FIFA Partner and one of the organization's longest-standing corporate partners.

 

During the Trophy Tour, fans will be given the chance to enjoy a rare close-up view of the authentic FIFA World Cup Trophy. Free tickets to the 2009/10 Trophy Tour will be made available to consumers via Coca-Cola promotions in countries on the route. At events in each city, fans will have the opportunity to have a souvenir photo taken of themselves with the trophy, view a special 3-D movie showcasing memorable moments of the FIFA World Cup, participate in interactive displays and enjoy other entertainment. Countries and dates of the route are subject to change.

 

"This year's FIFA World Cup Trophy Tour by Coca-Cola is bigger and better than ever before," said Emmanuel Seuge, group director, worldwide sports and entertainment marketing, The Coca-Cola Company. "The first Trophy Tour in 2006 was a huge success and we're delighted that we're going to give even more fans the chance to get close to the real trophy. We're especially looking forward to taking the trophy to every single country in Africa."

 

The 2009/10 FIFA World Cup Trophy Tour draws on the huge success of the first global Trophy Tour held in 2006. In 2006, the tour visited 31 cities in 29 countries, covering 102,570 kilometers (63,734 miles) with millions of fans around the world enjoying the chance to have a closer look at football's most famous prize.

 

The authentic, FIFA World Cup trophy is presented to the winning team on the field of play at each tournament. The iconic trophy measures 36.8 centimetres (14.5 inches) high, weighs in at 6,175 grams (13.61 pounds) and is made of solid, 18-carat gold. The base contains two layers of semi-precious malachite, while the bottom side of the Trophy bears the engraved year and name of each FIFA World Cup winner since 1974.

 

The Coca-Cola Company has had a formal association with Fédération Internationale de Football Association (FIFA) since 1974 and an official sponsorship of FIFA World Cup™ that began in 1978. Coca-Cola has had stadium advertising at every FIFA World Cup™ since 1950 and is a long-time supporter of football at all levels, from grassroots to the FIFA World Cup™.