samak Posted December 7, 2006 Report Share Posted December 7, 2006 original Red Bull in Austria?? as said many times on this board, the original was from thailand, but positioned as a old fashioned drink for truck drivers to keep them awake. the austrian guy had certainly a great marketing idea and repositioned the drink and made it famous all over Europe! Link to comment Share on other sites More sharing options...
Pom Michael Posted December 7, 2006 Report Share Posted December 7, 2006 And got both himself and the Thai guy massively wealthy in the process. Link to comment Share on other sites More sharing options...
elef Posted December 7, 2006 Report Share Posted December 7, 2006 Not just over Europe Red Bull sold 2.5 billion cans of its drink in 2005 worldwide, and has a 37.4 share of the US market, according to the trade journal, compared with 22.3 percent for its nearest rival, Monster Energy Drink. Link Link to comment Share on other sites More sharing options...
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