The_Munchmaster Posted December 17, 2009 Report Share Posted December 17, 2009 Based on positive customer feedback, Singha is bullishly introducing three new draft beers for 2010: black beer, copper beer and lager beer. Mr. Chatchai Viratyosin, Marketing Manager, Singha Corporation (the manufacturer and distributor of Singha and Leo beer) and a member of Boonrawd Holding, said that the company will introduce three new draft beers into the Thai market. The decision is a direct consequence from Singha’s trial sales, which resulted in great customer satisfaction and comments in Singha company’s beer garden. The new beers seem to offer pleasant choices for even the most fastidious drinkers. The company expects Thailand’s beer market to contract by 14% this year with a market value of only US$2.4 to 2.7 billion, a descent from the $3.3 billion market (2 billion litres) of last year. Singha holds a 65% share in the Thai beer market. Source: Thailand Construction News, Issue 145 Link to comment Share on other sites More sharing options...
Mentors Posted December 17, 2009 Report Share Posted December 17, 2009 Link to comment Share on other sites More sharing options...
Julian2 Posted December 17, 2009 Report Share Posted December 17, 2009 If I was going to take up drinking again in 2010 it wouldn't be because I was inspired by anything made by Singha. Link to comment Share on other sites More sharing options...
Redbaron Posted December 19, 2009 Report Share Posted December 19, 2009 I'm sure I've seen at least one, probably two of those beers down under. Definately the black beer, maybe the copper as well. Done in fancy packaging/bottles... isn't their current drink a lager? Link to comment Share on other sites More sharing options...
Flashermac Posted December 20, 2009 Report Share Posted December 20, 2009 Why would they bother? Thais won't buy anything but cheap, potent lager. Remember Black Panther - almost an English ale? It's gone now. Didn't sell well with the Thais. Once upon a Thai there was a Thai made gin - stopped after a year or so since only expats knew what to do with it. Then there was a drinkable Thai booze called Tumbler. It's also history, since it cost more than Mekong or Saengsom ... and Thais didn't know the difference. Link to comment Share on other sites More sharing options...
Mentors Posted December 21, 2009 Report Share Posted December 21, 2009 i had a large Bottle Black Tiger in Samui some years ago. Never saw that beer later again Link to comment Share on other sites More sharing options...
Central Scrutinizer Posted December 21, 2009 Report Share Posted December 21, 2009 Well, glad to see the new open trade booze laws driving these lazy cunts to do something and add to their dismal offerings. At least we will now have some choices for something other than the potent crap beers already out here. (Yeah, good buzz for the money, but I do like a few more choices). Hopefully after the 1st of the year the ASEAN region beers will become easily available in many of the markets in Thailand. I don't see the Cambo Angkor beer selling well here due to the Thai nationalistic crap, and I do like that one quite a lot really and hope I can get some here soon. Lao beer should do well if they can price it competitively against the Thai brands I feel, at least in Isaan 'Lao' areas and among the farang expats that enjoy this beer. Some Phil beers may do well. Actually I used to drink a Phil rum called 'Bonuz' available in most liquor marts here that was quite drinkable, cheap, and better than the Sang Som by far I felt. Is there a Burmese brand that may be available soon... and is it drinkable? Will VN beers be on offer soon? Does Malaysia have any decent beers to offer? What other ASEAN countries are there and what are their beer brands and how do they match up with the Thai beers? I hope to try a few beers I have not had before from the area and do some taste testing. Link to comment Share on other sites More sharing options...
Coss Posted December 23, 2009 Report Share Posted December 23, 2009 Curiously, I can drink Singha here in middle earth but can't stand it in LOS, must be an export version. Coss Link to comment Share on other sites More sharing options...
limbo Posted December 23, 2009 Report Share Posted December 23, 2009 Indonesia has Bintang beer. Link to comment Share on other sites More sharing options...
Central Scrutinizer Posted December 23, 2009 Report Share Posted December 23, 2009 Indonesia has Bintang beer. Is it any good? Also, how are you doing? Haven't seen you around for quite a while. Have a merry xmas and happy new year, Limbo. Cent Link to comment Share on other sites More sharing options...
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