trooper Posted July 26, 2008 Report Share Posted July 26, 2008 What the hell does this term mean? According to book "How to establish a succesful business in Thailand" (Philip Wylie, 2007), "Any advertisement containg the word 'boutique' generates over three times as many queries" Link to comment Share on other sites More sharing options...
.. Posted July 26, 2008 Report Share Posted July 26, 2008 It think it has been bastardized enough to mean simply "not a chain, but and independently owned shop where the owner is actually on premises and hands-on." Cheers, SD Link to comment Share on other sites More sharing options...
MooNoi Posted July 26, 2008 Report Share Posted July 26, 2008 I know the definition, but too lazy to type... So as a cut-and-paste, boutique generally means: "A small property, typically offering an enhanced level of service and marketed to the affluent. boutique operation" and, "Boutique hotel is a term popularised in North America, Australia and the United Kingdom to describe intimate, usually luxurious or quirky hotel environments" Owner/Manager doesn't have to be onsite at all, though there is usually a duty manager available 24 hours. The main things to make a hotel boutique, is that small and quirky. (Usually decorated in a very modern style). Usually no more than 100 rooms. Link to comment Share on other sites More sharing options...
USVirgin Posted July 26, 2008 Report Share Posted July 26, 2008 What the hell does this term mean? According to book "How to establish a succesful business in Thailand" (Philip Wylie, 2007), "Any advertisement containg the word 'boutique' generates over three times as many queries" Imagine the results if they used the word "fuck"! (MooNoi's description is spot on.) Link to comment Share on other sites More sharing options...
MooNoi Posted July 26, 2008 Report Share Posted July 26, 2008 Boutique fuck?? Yeah - I'd be up for that! Link to comment Share on other sites More sharing options...
trooper Posted July 26, 2008 Author Report Share Posted July 26, 2008 I actually came to think of the meaning of 'boutique' after clicking Park Plaza web site. For me it looks just like another big 95 room 4-5 star hotel . What makes that more 'boutique' than let's say Majestic Grande? Or is MG 'boutique' too? EDIT: MG has 251 rooms, so it can't be 'boutique' Link to comment Share on other sites More sharing options...
.. Posted July 26, 2008 Report Share Posted July 26, 2008 That's why I said what I said. MooNoi's description was correct a few years ago, but it seems to have changed now. Maybe I was too optimistic with saying the owner was on-site tho'. Cheers, SD Link to comment Share on other sites More sharing options...
MooNoi Posted July 26, 2008 Report Share Posted July 26, 2008 That's why I said what I said. MooNoi's description was correct a few years ago, but it seems to have changed now. My definition of "boutique" *is* correct. However, so many hotels have jumped on the boutique band-wagon its ridiculous. Up until recently, there were very few 4 or 5 star hotels that were under 100 rooms. Now there are many - as the OP said, "boutique" sells. Hotels that are more than 100 rooms are definitely not boutique under the traditional definition. Also, as per my original post, "small and quirky" need to be part of the hotel's specs to fit into the term boutique. The amount of hotels advertising themselves as "boutique" nowadays, that are actually not, is huge. It's like Bangkok Airways calling themselves "Asia's Boutique Airline".... can an airline be "boutique"? That's debateable - BKK Air certainly is a little bit different - smaller, high service standards, all pax get lounge access etc. So its probably about as close to an airline being "boutique" as is possible. Link to comment Share on other sites More sharing options...
trooper Posted July 26, 2008 Author Report Share Posted July 26, 2008 Yeah Bangkok Airlines is definitely 'boutique' . I recall last time I got to drink free juice in Utapao while waiting for the overpriced flight to Samui. Link to comment Share on other sites More sharing options...
shygye Posted July 26, 2008 Report Share Posted July 26, 2008 High prices for less service. Link to comment Share on other sites More sharing options...
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